Sunday, November 15, 2009

The Circle of Rubber

Nike has started a program to turn old athletic shoes into playground surfaces and athletic venues. Since 1990, Nike has recycled more than 24 million pairs of shoes and remains one of the only companies to reuse all parts of their worn out product.

Every shoe breaks down into three basic parts: the cloth, the foam, and the rubber. The cloth and foam are put to work in athletic venues such as basketball courts and tennis courts, while the rubber is ground down, purified, and turned into playground surfacing.

Today, most of Nike’s shoes contain recycled material in some form or another and the irony is that you may be walking around in someone else’s shoes next time you hit the track, field, or your home town playground.

Whether it’s the road to sustainability, the right thing to do, or just going green, Nike has proved its dedication to making our playgrounds a better place.

If you are interested in taking part, you can visit http://www.nikereuseashoe.com or simply mail your old shoes to…

Nike Recycling Center
c/o Reuse-A-Shoe
26755 SW 95th Ave.
Wilsonville, OR 97070

1 comment:

jane robert said...

Nike's commitment to sustainability shines as they transform old athletic shoes into playgrounds and venues. With over 24 million pairs recycled, Nike leads in reusing all shoe parts, exemplifying eco-conscious innovation. Join the journey at nikereuseashoe.com!
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